Toys R Us releases an AR app that allows you to work together with its failing shops

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    Toys R Us releases an AR app that allows you to work together with its failing shops

    When Toys R Us filed for chapter safety final month, retail juggernauts like Walmart and Amazon have been cited as the explanations behind the corporate’s woes. Now, in efforts to try to entice extra clients to its outlets and add a technological edge like its rivals, Toys R Us has launched an AR app that lets customers work together with its shops. AR has seen a surge in recognition thanks partially to a wave of recent iPhone apps developed with Apple’s ARKit. Toys R Us is hoping to experience that wave.

    The app, referred to as Play Chaser, works by scanning indicators scattered throughout every Toys R Us store, which unlocks content material like mini-games and different play experiences. They embody digital basketball the place a hoop seems on the gadget’s display, an interactive function with the corporate’s giraffe mascot Geoffrey, and a child nursery. Gamers can earn in-app foreign money (referred to as stars) by finishing quests and video games. They’ll additionally compete with different gamers domestically, or nationally in some video games, by way of an in-app leaderboard that tracks scores.

    The app would possibly encourage some to go to their native store. However the restricted options really feel a bit gimmicky until Toys R Us can maintain updating or releasing recent app content material. Play Chaser is free and being examined in 23 shops throughout the US beginning immediately, with plans to roll out to all shops by October 21st.

    When Toys R Us filed for chapter safety final month, retail juggernauts like Walmart and Amazon have been cited as the explanations behind the corporate’s woes. Now, in efforts to try to entice extra clients to its outlets and add a technological edge like its rivals, Toys R Us has launched an AR app that lets customers work together with its shops. AR has seen a surge in recognition thanks partially to a wave of recent iPhone apps developed with Apple’s ARKit. Toys R Us is hoping to experience that wave.
    The app, referred to as Play Chaser, works by scanning indicators scattered throughout every Toys R Us store, which unlocks content material like mini-games and different play experiences. They embody digital basketball the place a hoop seems on the gadget’s display, an interactive function with the corporate’s giraffe mascot Geoffrey, and a child nursery. Gamers can earn in-app foreign money (referred to as stars) by finishing quests and video games. They’ll additionally compete with different gamers domestically, or nationally in some video games, by way of an in-app leaderboard that tracks scores.
    The app would possibly encourage some to go to their native store. However the restricted options really feel a bit gimmicky until Toys R Us can maintain updating or releasing recent app content material. Play Chaser is free and being examined in 23 shops throughout the US beginning immediately, with plans to roll out to all shops by October 21st.

    https://www.theverge.com/2017/10/three/16408448/toys-r-us-ar-app-play-chaser

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